Dr. Natalie Underberg-Goode, Digital Ethnography Lab Director

Dr. Natalie Underberg-Goode is Associate Professor of Digital Media and Folklore in the University of Central Florida (UCF) School of Visual Arts and Design (SVAD), core faculty in the Texts and Technology Ph.D. program, and affiliated faculty with the Latin American Studies program, CREATE (Center for Research and Education in Arts, Technology, and Entertainment), and the SREAL (Synthetic Reality) Lab in the Institute of Simulation and Training. Her research examines the use of digital media to preserve and disseminate folklore and cultural heritage, with a focus on digital storytelling and participatory new media design and practice. She is author (with Elayne Zorn) of the book Digital Ethnography: Anthropology, Narrative, and New Media (University of Texas Press, 2013), as well as more than 20 articles, book chapters, and conference proceedings. She has been PI or co-PI on research and teaching grants totaling nearly $200,000. These include 2 Florida Humanities Council and 2 Florida Department of State Division of Cultural Affairs grants, being selected for the competitive National Endowment for the Humanities Institutes “Andean Worlds” and “Advanced Challenges in Theory and Practice in 3D Modeling of Cultural Heritage Sites” and receiving a competitive sabbatical leave (at ¾ pay) for the 2011-2012 academic year during which she conducted ethnographic research on cultural tourism and taught graduate coursework on interactive media for social research in Peru. Her research has been presented at 20 national and international conferences, including the Bilan du Film Ethnographique seminar in Paris, France and the American Folklore Society. In addition to research, Dr. Underberg-Goode has developed core courses for the Digital Media and Latin American Studies programs and electives for the Film and Texts and Technology programs at UCF. She has taught or teaches courses in a variety of areas including digital storytelling, research methods, video game history and development, digital media production, and Latin American popular culture. She has served her profession through such activities as co-organizing 3 international and 3 regional conferences, serving on the Department of State Bureau of Historic Preservation Florida Folklife Council, being a student mentor for the Society for Visual Anthropology, and reviewing articles, book manuscripts, films, and grants for such publishers and organizations as Oxford University Press and the Swiss National Science Foundation.

In Memoriam

Dr. Elayne Zorn, Digital Ethnography Lab Founding Associate Director

Dr. Elayne Zorn was an Associate Professor of Anthropology in the Department of Anthropology, at the University of Central Florida, Orlando, Florida, USA. She received her B.F.A. in Textile Arts from the California College of the Arts (formerly the California College of Arts and Crafts), an M.A. in Latin American Studies from the University of Texas at Austin, and the M.A. and Ph.D. in Anthropology from Cornell University in 1997. Her research focused on highland South American indigenous communities with particular interests in sociocultural anthropology; ethnology; political economy; identity politics; gender; communitarian tourism; art and crafts (cloth and tourist art); and digital ethnography. Dr. Zorn primarily conducted fieldwork in Bolivia and Peru. She was particularly interested in transformations in modernity, and how indigenous people cope with globalization. Her publications included the book Weaving a Future: Tourism, Cloth, and Culture on an Andean Island (University of Iowa Press 2004), and several dozen articles and book chapters on tourism, textiles, and other aspects of native Andean life. In 2007 she co-founded the UCF Digital Ethnography Lab with Dr. Underberg, and co-directed the PeruDigital project until her death in June 2010. She played a vital role in the development of both the Digital Ethnography Lab and the PeruDigital project, and her legacy lives on in the continuing dedication of the Lab to responsibly integrate technology in cultural representations.

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